Machiavelli, Marketing and Management Edited by Phil Harris, Andrew Lock, Patricia Rees

Machiavelli, Marketing and Management Edited by Phil Harris, Andrew Lock, Patricia Rees

Сообщение admin » Ср окт 28, 2009 12:35 am

Описание книги:
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.
Edited by Phil Harris, Andrew Lock, Patricia Rees
Издательство: Routledge

Из серии:
Год издания: 2000
ISBN: 0-41521-670-2
 
Machiavelli, Marketing and Management
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